Read the pack
Training notes, fit science and the stories behind the drops. Useful enough to bookmark, honest enough to trust.

How to Build a Morning Routine That Actually Works
My alarm goes off at 4:52am. Not 4:50. Not 5:00. 4:52. I know how that sounds. Here is how the whole morning actually works, how I got here, and what building a routine that...
Read article
Motivation Monday: You Are Not Behind
Samuel L. Jackson didn’t get his breakout role until he was 46. Morgan Freeman didn’t get his until he was 50. Colonel...

What I Wish I Had Known Before Starting a Business
Jim Kaeppel, CEO and co-founder of Bait Dogs Apparel, shares the unfiltered lessons from year one of building a brand from scratch....

Motivation Monday: You Are Worthy of the Thing You Are Chasing
Let's talk about the voice that shows up right when you are about to do something that matters. Not the negative self...

What Is a Bait Dog? The Hard Truth Behind the Name
Let's talk about the name. Listen to the article What Is a Bait Dog? The Hard Truth Behind the Name A spoken...

Workout Wednesday: The Case for Lifting Heavy and Why Most People Do Not Push Hard Enough
Most people do not push hard enough at the gym. Not because they are lazy. Not because they do not want results....

Motivation Monday: What It Actually Means to Never Give Up
Never give up. You have heard it a thousand times. It is on t-shirts and motivational posters and the bios of people...

Motivation Monday: Shut Up and Do It Anyway
Some days you wake up fired up and ready to take on the world. The energy is there, the clarity is there,...

Motivation Monday: Small Wins Are Still Wins
Most of us are long term thinkers. We want to lose 50 pounds. We want to get the promotion. We want to...

How to Stay Consistent When You Don't Feel Like It
Motivation is unreliable. It shows up when it feels like it and disappears right when you need it most. If you are...

Motivation Monday: Give Yourself Some Credit
When I came out of open heart surgery at 25 and people told me I was brave, I did not feel brave....

Five Lifts That Build the Fighter's Body
I stay in shape so one day I can play with my kids and be there for my family in a crisis....