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What I Wish I Had Known Before Starting a Business
Jim Kaeppel, CEO and co-founder of Bait Dogs Apparel, shares the unfiltered lessons from year one of building a brand from scratch. No MBA, no safety net, no roadmap. Just what he actually learned...
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What Is a Bait Dog? The Hard Truth Behind the Name
Let's talk about the name. Listen to the article What Is a Bait Dog? The Hard Truth Behind the Name A spoken...
business
One Year In: A Look Back at Year One of Bait Dogs Apparel
One year ago today, July 5th, 2025, we launched Bait Dogs Apparel. It started as an idea in my head. A name...